Shreddies, a British company, has introduced a line of discrete pants and clothing with flatulence filters that can be used in the car, at the workplace, or at home. They are available in black and grey.

Shreddies inventor Paul O’ Leary said: ”Helping customers with the embarrassing side effects of these illnesses is Shreddies’ main goal and we hope to continue creating innovative products. This new cushion is a belt and braces approach to flatulence filtration.”

Paul makes all of his Shreddies products in his Leicestershire home of Cotes Mill and now exports to over 20 countries.

The underwear and cushion, which costs £28, contains a hidden lining of carbon and claims to filter out any embarrassing odours.

Because of the underwear's success, Paul went on to create pyjamas and jeans with the same odor-fighting technology.