Twitter Sack 200 More Employees

Twitter Frees 200 More Employees of their Duty
The Twitter app
The Twitter appGoogle Photos
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The New York Times reports that Twitter has made another round of personnel reductions that include at least 200 layoffs.

According to the report, the computer giant reduced 10% of its present employment, or about 2,000 individuals.

Since taking over in October, Twitter's CEO Elon Musk has laid off over half of the company's 7,500 employees, and this is the most recent round of layoffs.

As staff learned of their fate, Mr Musk tweeted: "Hope you have a good Sunday. First day of the rest of your life."

After becoming one of those freed, Esther Crawford, CEO of Twitter Payments, who managed the Twitter Blue verification subscription business, tweeted that she was "very pleased of my team."

Moreover, senior product manager Martijn de Kuijper claimed that after being locked out of his work emails, he learned that he had lost his job. Martijn de Kuijper invented the mailing tool Revue, which Twitter purchased in 2021.

“It's been a while since my phone blew up on a Sunday because of news about Twitter - not because there hasn't been any, but because we've all got used to it.

More divisive user-experience changes to the platform, more provocative tweets from its owner Elon Musk.”

Elon Musk, CEO of Twitter
Elon Musk, CEO of TwitterGoogle Photos

We are accustomed to that drill. Yet no one anticipated that Esther Crawford, who had made a name for herself as a key player in so-called Twitter 2.0, would be let go.

She uploaded a photo of herself in a sleeping bag and wearing an eye mask on the floor at Twitter HQ in November. She has consistently encouraged the company's direction under Mr. Musk. Some speculated that the product manager would even succeed as the company's new CEO. Mr. Musk previously stated that he would step down from the position as soon as a replacement was identified.

That serves as further evidence of the new, hostile climate, where even the most devoted are defenseless. Many in the commercial sector will be familiar with it, and as budgets begin to tighten, big IT is rapidly moving in this direction.

Esther tweeted that it was "a mistake" to think that her "optimism and hard work" had been a bad decision. "I'm deeply proud of the team for building through so much noise and chaos."

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