Spotify, a Swedish audio streaming and media services provider has revealed South Africa, Nigeria, Ghana, Kenya, and Angola as the top five countries consuming podcasts in Africa.
Ncebakazi Manzi, Spotify’s Podcast Manager, Sub-Saharan Africa, made the disclosure in a statement on Thursday.
This according to reports is in commemoration of the International Podcast Day slated for Sept. 30 annually.
He opined that the rise of podcast listenership in Nigeria has been exponential in the past couple of years, increasing by 222 per cent between 2021 and 2022.
“This places Nigeria as the second country consuming podcasts the most in Africa right after South Africa.
“Nigeria is followed by Kenya, Ghana and Angola. These five countries make up the top five African Spotify countries with the most podcast listeners.
“September 30 is International Podcast Day, and we have seen the podcast landscape continually evolve and gain traction in Nigeria.
“The demographic at the forefront of this transformation is Generation Z (Gen Z).
“With its accessibility and diversity of content ranging from storytelling to information sharing and entertainment, podcasting has become a popular choice for Gen Z listeners.
Manzi said that according to Spotify’s data, Nigerian Gen Zs aged between 18 and 24 years constituted a sizable segment of podcast listeners, accounting for 50 per cent of the total streams, for the last 90 days.
He noted they were followed by listeners aged 25 to 29 years contributing 21 per cent of the streams.
According to him, in the Sub-Saharan Africa region, Gen Z also tops the listenership rate with 39 per cent of the total streams coming from them.
“Gen Z is revolutionizing the podcasting landscape, and their appetite for diverse content is shaping the future of audio entertainment in Nigeria.
“We remain committed to elevating podcasting and amplifying the voice of podcasters in Nigeria and beyond.
