This year's Wear Ghana Festival has been introduced by the National Commission on Culture and its regional offices, under the supervision of the Ministry of Tourism, Arts and Culture, in partnership with the Ghana Tourism Authority, CeeJay Multimedia, and Aayalolo Festival.
The Wear Ghana Festival 2023, is dubbed ‘Wear Ghana, for Jobs in Ghana’.
The festival aims to recognize fashion industry ingenuity as well as to display and promote Ghana's cultural heritage and local textile industry.
The National Commission on Culture's goal is to support Ghanaian culture's expansion and advancement so that it will be more useful for the advancement of humanity.
“This year’s festival is an opportunity to promote our national identity and encourage institutions to support our local fabrics and accessories.” the Commission said in a statement.
They added “As the world becomes increasingly globalised, it is now important more than ever to celebrate and preserve our cultural traditions and uphold the integrity and memory of cultures, particularly the Ghanaian culture. One way to do this is by making conscious efforts in promoting our Ghanaian wears and their accessories. Socio-cultural and economic researchers and scholars have indicated that clothing and fashion are key elements of a people’s culture that reflect on the people’s history, customs. belief systems, knowledge systems, communication and their general way of life as well as their natural resources."
"In recent times the clothing and fashion industry have become one of the leading contributors to economic growth of many countries across the globe. It is therefore critical that we pay attention to the needs of the clothing industry in Ghana. It must not be lost on us that one of the leading causes of the economic downturns we are facing as a country is excess importation of used clothing and other fabrics into the country. The question is why are we not patronising ours?”
Since the launch of the Wear Ghana Festival in 2017, the National Commission on Culture has chosen the month of March to intensify its advocacy and promotion for apparel, accessories, and fabrics created in Ghana.
The event is meant to advertise all locally produced goods and services, including everything from food to herbal remedies. We are aware that this has the ability to improve awareness of and confidence in what we as a people have while also generating jobs and boosting the economy in Ghana.
The event this year will include a number of initiatives designed to give Ghanaian youngsters job opportunities in the fashion and creative industries.
