The Africa Magic channel commemorates its two decades, 20 years of existence, significant expansion as a major platform for African content, and an engine for multiplying Africa’s creative talent.
The Media Platform was launched as a single channel showing mainly Nollywood movies in 2003.
Meanwhile, Africa Magic has since grown to include seven channels for movies, sitcoms, telenovelas, soap operas, reality, music, and magazine shows showcasing quality content by Africans for Africans.
The platform has continued to invest directly and indirectly into the African entertainment industry and especially Nigeria, providing skills support and training, as well as a platform for new and established entertainment talent to grow and succeed.
Successful Africa Magic productions such as Africa's Next Top Model, The Voice Nigeria, Big Brother Naija, and the annual Africa Magic Viewers’ Choice Awards have cemented the platform’s position as a provider of premium entertainment tailored to the tastes of its audience.
Africa Magic commissions series, reality shows, programs and films in the Yoruba, Hausa, Igbo and English languages, and has already created hundreds of thousands of hours of original local content, pumping billions of Naira’s directly into the creative industry and creating several thousand jobs in adjacent industries.
Also, Popular Africa Magic series Tinsel, for instance, has clocked up to 3,600episodes, making it the longest running telenovela in Nigeria, while employing 1,200 staff and crew, and the AMVCA event creates 3 000 direct and indirect jobs every year.
The social impact of Africa Magic goes far beyond its financial investment. The West Africa academy of the MultiChoice Talent Factory (MTF) in Lagos, for example, is producing the next generation of Nigerian and Ghanaian content professionals.
Through the MTF Academy, the MTF Master Class Series and the MTF Portal, the platform is already impacting the lives of young filmmakers, elevating the quality of storytelling and boosting Nigeria’s global image.
West African MTF alumni are already employed in the industry, having set-up production companies, working to produce local content for the Africa Magic pipeline.