The Mavin CEO tweeted this when multiple award winning Afrobeat artiste Davido dropped snippet of his upcoming music video “unavailable” which is arguably the most popular song of his new album “Timeless”.
The snippet of the said video has generated a lot of talks on social media about the amount of money invested in this album and the marketing strategy and promotion put in place to make the album a success.
Don Jazzy took to his twitter page to advice musicians to market their projects. He wrote;
“Dear artistes, hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my s**t. Marketing your beautiful project that you worked hard on does not reduce your swag”.
Most artistes especially the heavyweight artistes or A-List artistes as we call them are reluctant to market the project because they think they have the fanbase to do that which shouldn’t be the case.
Davido with his huge fanbase is still marketing and promoting his new project like a new artiste.
