The U.S. Consulate Backs Nigeria’s Creative Industry

U.S. Consulate Strengthens Collaboration with Nigeria's Creative Industry Through Africa Creative Market
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For the third consecutive year, the U.S. Consulate General in Lagos has supported the Africa Creative Market to reinforce the growing collaboration between the United States and Nigeria in the creative industry.

Founded by Dr. Inya Lawal, an alumna of the Fortune-U.S. Department of State Global Women's Mentoring Partnership program, the Africa Creative Market brings together stakeholders from African and international creative industries to exchange ideas and explore innovations to accelerate the growth of Africa's creative economy.

This year's event saw the participation of two prominent U.S. creative industry leaders, Steffan Horowitz from the University of Southern California's School of Cinematic Arts and Director of the U.S. Department of State's Africa Creative TV (ACTV) exchange program, and Dedren Snead, CEO of Atlanta-based transmedia company SUBSUME Studios, with support from the U.S. Consulate General Lagos.

During the conference, U.S. Consulate Public Affairs Officer Julie McKay, alongside Horowitz and Nigerian alumni of the Africa Creative TV exchange program, discussed opportunities for bridging the gap between African creatives and global audiences.

Snead led a workshop focused on entrepreneurship, innovation, and the role of digital platforms in amplifying African stories globally.

The Africa Creative Market also hosted the AWE 2.0 Initiative, which gathered 150 alumnae of the Academy for Women Entrepreneurs for a three-day immersive program aimed at advancing their digital skills to scale their businesses.

U.S. Consul General Will Stevens praised the growing collaboration between the U.S. and Nigeria's creative industries, stating, "The United States recognizes the tremendous potential of the creative industries in driving growth, fostering prosperity, and creating economic opportunities."

He further emphasized that the participation of U.S. industry leaders at the Africa Creative Market underscores the strengthening ties between the two countries in areas such as music, film, fashion, gaming, arts, technology, and professional and educational exchanges.

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