In a statement, the nation’s premier financial services institution noted that FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are now to be addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia and FirstBank DRC, being the first set of subsidiaries effecting the name alignment.
The statement added that First Bank subsidiaries in Ghana, Senegal and Guinea would be next to undergo the name change.
Speaking on the name change, Dr. Adesola Adeduntan, CEO of FirstBank Group, said: “The name change which coincides with FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers first.
“The new identity of the subsidiaries contributes to an enhanced brand presence. It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing and extensive business networks the FirstBank Group offers.”
